OUR CORE VALUES

Bake with Purpose

OUR PURPOSE

A world of health-conscious moms who treat themselves and their families to delicious, plant-based baked goods.

OUR MISSION

To teach you how to easily bake comfort treats with a pretty, plant-based twist using with natural and organic ingredients from family-owned businesses.

OUR GUIDING PRINCIPLES

BE A PART OF SOMETHING BIGGER THAN OURSELVES

This is our true north star. We are a community of bakers, food experts and small businesses. We are here to connect, learn and make an impact for the greater good., 

KNOWLEDGE IS OUR SECRET INGREDIENT

From healthy ingredients to recipes to techniques, information is at our core. We provide knowledge to empower consumers to bake healthier lifestyles.

NO CORNERS CUT IN CLEAN BAKING

We take the time to research ingredients and health implications so you don't have to. We use natural and organic ingredients, less sugar and plant-based colors. Free from artificial flavors and colors - what's not in your food is just as important as what is. 

TESTED FOR MAXIMUM YUMMINESS

We thoroughly test each recipe to ensure it's not only nutritious, but also delicious. Our baked goods are so yummy, you'll forget they are healthy.

PROUD SUPPORTER OF FAMILY-OWEND SMALL BUSINESSES

We are a family-owned small business so we want to support others which is why with each subscription box, we partner with a small business to feature their healthy ingredient. Together we will not only survive, but also thrive.

SUSTAINABILITY TODAY FOR A BETTER TOMORROW

The Earth's resources are not infinite so we need to care for our precious planet. This means eco-friendly packaging and partnerships with other sustainable brands. 10% of proceeds benefits Hot Bread Kitchen. This is not a donation; it's an investment in our future.

OUR CERTIFICATIONS & PRESS

As Seen In

Certification

Certified National Minority Enterprise

Certification

Certified Women's Business Enterprise
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